Character Design

Helados Adela was born from the essence of a grandmother, Adela, who is both the heart and protagonist of the brand’s story.

When I joined the project, the logo was already established, and my role was to bring the brand to life by creating a set of friendly characters that worked naturally with the existing identity.

The characters and visual elements were created as vectors, allowing the system to scale easily across different digital and print formats. I also developed playful animations that added warmth and personality to the brand, making it feel approachable and memorable.