Alvura is an online personalized furniture store that wanted a fresh visual direction to promote its new Mid-Century Modern collection. The goal was to introduce a more playful, editorial feel while complementing the furniture's clean aesthetic.

I created the new logo design, inspired by the idea of a center of life emerging from wood. I also developed illustrated backgrounds for use across the website and social media, creating flexible compositions to showcase the new Mid-Century Modern collection while keeping the visual language fresh and cohesive across digital channels.