TYME is a premium hair care brand famous for creating the TYME Iron Pro, a patented 2-in-1 tool that both curls and straightens hair. Because their tools use a unique, twisted shape, the brand relies heavily on visual storytelling and education to show customers how to use their products.
I worked closely with the Account Management team to create and design email campaigns in Klaviyo, focusing on clear product education, engaging visuals, and conversion-driven messaging. We used A/B testing to explore different creative approaches and target specific user segments, adapting the campaigns based on audience behavior and performance.
