Jackson Hedden is an award-winning industrial design firm known for high-end physical products. For this project, my goal was to combine premium aesthetics with data-driven design by running Conversion Rate Optimization (CRO) campaigns.

Contributions

• CRO Campaigns: Ran targeted A/B tests to identify user drop-off points, tweaking layouts and buttons to increase engagement and drive more client leads.

• Visual Polish: Cleaned up the typography and visual hierarchy to step out of the way, letting their 3D renders and product photography take center stage