Objet is a U.S.-based furniture store looking to make a more distinctive, edgy shift in its visual identity while staying connected to its “jet” concept and modern furniture offering.
I worked across branding, email, and marketing campaigns, developing a visual direction inspired by the elements of earth, fire, and space. I explored atmospheric colors and bold graphic compositions and abstractions to create a more elevated and unexpected look that could work across different touchpoints.
Beyond the visual identity, I translated the concept into email campaigns and marketing assets, creating assets for the design system, that gave the brand more personality while keeping the furniture itself at the center of the communication. The goal was to make Objet feel less like a traditional furniture retailer and more like a contemporary design brand with a editorial point of view.
