Futek
FUTEK develops advanced sensing and measurement technologies used across aerospace, medical, robotics, automotive, and AI. With a complex portfolio spanning sensors, instruments, software, accessories, and services, FUTEK operates at the intersection of hardware, technology, and innovation.
BEFORE
CONTRIBUTIONS
Streamlined Product Cards: The original layout overwhelmed users with dense information and unintuitive buttons. I established a clear typographic hierarchy to make complex technical specs easy to digest at a glance.
Smart Modals for Stock & Shipping: To fix friction around shipping policies and stock status, I collaborated with the engineering team on A/B testing. We introduced a modal that provided this detailed info without cluttering the screen or disrupting the flow for returning customers.
Smoother Navigation: Simplified the process for switching between hardware models, directly improving overall product discovery and helping customers confidently match the right accessories to their needs.
AFTER
